Art Pricing and Positioning
The art creation and art pricing have little in common (if any) – the first is purely a result of an inner, subjective, and above all, creative process; the latter is pretty much inseparable from the real world, governed by objective, outside laws you must obey if you want to prevail and make a living as an artist.
The marketplace dictates those laws and conditions, ultimately affecting the money value of your artwork but does not define you as an artist whatsoever. That said, having to put a price tag on your painting or a sculpture does not have to be a disheartening experience, especially if you think of it as an “arrangement” between yourself and the objective art criteria that unfortunately cannot be ignored or left aside.
The Art Plug creative advertising agency knows everything about the art pricing and can teach you numerous efficient ways to position your artwork in the current climate and put adequate price tags on it to help sell it faster and even increase your incomes in the years to come.
Teaching You the Art Pricing
Let us begin by stating the obvious – people these days want to see precise and objective prices on everything, regardless of whether it is a service or a product, and art is no different in that sense.
The art pricing is more or less an exact science, meaning you can follow and implement certain rules and stick with proven practices in order to come up with the best possible price for your artwork. The process is anything but arbitrary, and if you wish to be perceived as a professional, you cannot allow yourself to determine your prices randomly or based on your inner feeling, a hunch, or anything along those lines.
In order to sell your art, you must be able to see the bigger picture and see how your art measures up against that of other artists at any given moment. And the Art Plug art pricing and positioning experts can teach you everything about that.
Helping You Position Your Art
Positioning your art is tightly related to art pricing and usually understands detailed marketplace research, as well as comparison with other similar artists. But what does this mean?
First, you need to be able to compare yourself to other artists from the scene you are currently “competing” against in a way. We are not necessarily talking about the aesthetic comparison here, but objective statistics such as the number of exhibitions, how many years you have both been creating, the number of works you have managed to finish and sell so far, your resume, etc.
There are also ways to determine whether your art is similar to other art. The most commonly compared aspects of two arts are preferred mediums/formats, themes, colors, the type of art, the year it was made, and the time the artist needs to create a certain type of art, among many others.
If this seems a bit too much for you, we understand. You know you can always schedule an appointment with one of our art pricing and positioning experts and we will be more than happy to offer you additional clarifications.
Contact Us if You Need Art Pricing and Positioning
Still unsure whether learning about art pricing and positioning could help you increase your sales and reach more prospective buyers? Do not hesitate to give us a call right away.
Not only do we teach art pricing and positioning but we also provide this service to a variety of local and international clients alike. Learn more about it by contacting The Art Plug creative advertising agency today!
About The Curator: Marcel Katz
Miami native Marcel Katz is an art dealer and agent. Curated under the name, “The Art Plug”, Katz showcases work from emerging and established artists of many different styles. Katz is known for his impact in connecting artists and creating experimental showcases for people of all demographics to indulge in.