Artist Press and Marketing
Marketing activities when it comes to promoting an artist are not just posting on Facebook and Instagram. Having a seriously dedicated team working alongside the artist on presenting them in public is very important.
Even though it is sometimes overlooked, the press is still crucial. Press releases, news about exhibitions, critics reviews, PR articles – all of that is crucial in helping you stay in the public eye.
An experienced PR manager is somebody who can look after the artist and their image in the media. The Art Plug offers such services to up and coming artists, but also to well-established artists who, for whatever reason, want to gain bigger traction and influence.
PR Services for Artists
For brand new artists, it is of major importance to begin their relationship with journalists and people from the media world on the right foot. Having somebody who can deal with this side of the business is of immense help, especially to young artists who are still unsure about how to present themselves to a wider audience.
The Art Plug can provide an experienced person who can deal with journalists and interviewers, write press releases, and make sure that the artist is presented truthfully and that their work is correctly interpreted by the public and constantly present in the media.
PR managers can nourish relationships with the media. They can also organize interviews, prepare the artist for public speaking and media appearance.
Marketing Services and Social Media
The Art Plug offers all kinds of marketing services for artists. It is a good idea to turn to professionals in this area, especially if you are a young artist yet to emerge in the art scene. Our marketing managers can focus on creating a buzz around your name and get the public interested in you.
There are a plethora of marketing tactics (news snatching, viral campaigns, influencer outreach, etc) that could be implemented to get people talking about you and your art. That is why it is beneficial for artists to be also present on social media.
Social networks are a big component when it comes to promoting your work. Getting in touch with fans is also included in this approach. Presenting your work and, for example, sharing a favorable review from a renowned critic or work in process will garner attention and art lovers will want to learn more about you.
Building the initial hype online is a great way to get the artist under the spotlight and present them and their work to the media, fans, art critics, and wider audience.
The Art Plug artist press and marketing team can create an in-depth marketing strategy for you. We can also make a plan for your social media posts, including the selected images or videos, accompanying text and help you see which type of content would be especially interesting to people online. The more shares, likes, and comments you get the more visible you will be and in that way, the word about you and your work will be spread.
Book an Appointment with our Artist Press and Marketing Team
The Art Plug artist press and marketing can help you curate a perfect media introduction and assist you in all public relations matters. We know how much the first impression is important and that is why we decided to support artists when dealing with media.
You don’t need to know how to write a press release or a news article. Leave all the PR work to us, while you dedicate your time and energy to the most important aspect – your art.
Contact us today and let’s discuss the best PR approach, the tactics you used so far and what we can introduce in the future.
About The Curator: Marcel Katz
Miami native Marcel Katz is an art dealer and agent. Curated under the name, “The Art Plug”, Katz showcases work from emerging and established artists of many different styles. Katz is known for his impact in connecting artists and creating experimental showcases for people of all demographics to indulge in.