Brand Activations and Installations
These are relatively new terms in the world of marketing but ones with a considerable potential to build a brand or specific product awareness by engaging you directly with your target audience. There are numerous ways to initiate brand activations these days, all depending on your marketing goals, visions, and inspiration.
For instance, you can organize art events that will create unique consumers’ experience, allowing them to immerse and identify with your brand on multiple levels. These well-devised artistic marketing campaigns can help you create a unique interactive experience and hit the sweet spot with your consumers.
It sounds complicated, but the Art Plug creative advertising agency is familiar with some of the best-kept secrets to successful events that can help you serve your brand’s story to more people, with the help of the right artist of course. And all that in a creative, original and smart way so that you can expand your existing client base.
There are numerous ways to start activations, especially if you opted to use art as your brand’s voice. First, The Art Plug creative advertising agency can provide you with exceptional mural advertising services that have yielded some of the best results for our customers so far, either on a single wall or on entire buildings. Then, we can arrange street brand activations, activations at densely populated locations, as well as VR and AR activations that are all the rage right now when it comes to experiential marketing. Finally, we will choose a strategically well-positioned or a crowded place based on your brand’s needs.
The Art Plug creative advertising agency also offers brand activation services that are fully integrated with social media campaigns. This has proven to be the best approach for obtaining additional exposure, as well as the way to create impact and connect with more potential customers. We are not talking about classic paid advertising, but carefully envisioned and executed social media campaigns that are more of a natural extension to your brand activation efforts.
The best way to complement your brand activation efforts is by setting up engaging brand installations at the right place and at the right time. This is where our team steps in.
We can offer you our extensive knowledge of brand installations and then we can discuss your needs and goals. We will also connect you with the right artist who will understand your specific vision and help you bring it to life.
The entire brand installation process is typically carried out in the following phases:
– Development phase – we come up with several potential ideas that successfully convey your brand’s specific message
– Scouting phase – we focus on finding an adequate installation location
– Creation phase – we choose and give form to the best installation idea and then we test it
– Final phase – we take care of transporting and setting up an installation, and we remove it after the campaign has ended.
These installations can explicitly contain the name of the brand, a mascot of the brand, a strong brand association, your brand’s well-known product, etc.
Contact Us if You Need Brand Activations and Installations
Are you still not quite sure how brand activations and installations could help you kickstart your brand awareness and help you promote it to get more long-term customers? The Art Plug is a creative advertising agency that has vast experience in the area and that has brought tangible results to the most different among brands. Do not hesitate to contact us if you are curious to find out more about it, as helping brands connect with more customers is an integral part of our mission!
We suggest you give us a call today or leave us a message via the contact form on our website and we will answer all your questions as soon as we can!
About The Curator: Marcel Katz
Miami native Marcel Katz is an art dealer and agent. Curated under the name, “The Art Plug”, Katz showcases work from emerging and established artists of many different styles. Katz is known for his impact in connecting artists and creating experimental showcases for people of all demographics to indulge in.